UNIUN-Logo UNIUN in Vienna 1999

Deutsch


in Vienna
Objective
Intensive training to become a top employer
Encouraging the establishment of interdisciplinary teams
Incentives targeting women in particular
Private-Public-Partnership
Beginning public relations
Large preliminary meeting in January 99
European Union partners
Getting established at Austrian universities

Objective

UNIUN is directed at all graduates, undergraduates and scientists at the University of Vienna and the Vienna University of Technology.

UNIUN is anxious to raise the number of enterprises set up by university members, as well as firmly establishing there the idea of practical assistance with their actual creation.

The L&R social research study, which came out recently, indicates that only a sixth of all graduates from Austrian universities dare to go into self-employed work (classic professional positions such as medical practices, law offices and civil technical work included).

Setting up a business does not only require the technical know-how, which university graduates are more than likely to have. The idea of setting up a business must rather be conceived of as a fun, enjoyable alternative to working for an employer. University graduates' interest in going into self-employed work should therefore be supported. At the same time the indispensable apparatus necessary for setting up a business should also be provided.

Intensive training to become a top employer

First of all, intensive advice and training over several months in almost all business-relevant areas will be offered to selected university graduates and students, who are considering to set up their own business At the beginning there are business planning games and ideas workshops, which enable participants to take on the role of employer and additionally spark off innovative entrepreneurial ideas in. In the second stage the participants receive extensive training in personal presentation techniques. This section comprises, amongst other things, presentation, handling negotiations, sales, teamwork and conflict management. The seminars deal with finance, the basics of fiscal and legal matters, marketing, market research and promotion possibilities. Participants also receive individual coaching. A transnational meeting provides the setting for an information exchange with participants working on foreign projects. It is also a good opportunity to make some business contacts.

Encouraging the establishment of interdisciplinary teams

The target group comprises scientists, graduates and students of the University of Vienna and the Vienna University of Technology. They are targeted with completely no reference to their basic education. In this way the idea of creating unusual, interdisciplinary teams can be put into practice.

Incentives targeting women in particular

Since female university graduates set up companies particularly rarely, explicit emphasis has been given to the support of female students and graduates in the Viennese project. To enable and motivate more women to set up businesses, besides the mixed group, a special group just for women has been planned.

Private-Public-Partnership

Cooperation between two extremely traditional universities and new private enterprises is an especially innovative element of the project. The project is being carried out in Austria by the following institutions: Vienna University of Technology Extension Centre, das Business Frauen Center, der Club der Universität Wien, die Intercom Unternehmensberatung and die L&R Sozialforschung OEG (who came up with the initiative for the international project).

Beginning public relations

On 4 December 98 UNIUN was presented at a press conference by the rectors of the two Austrian universities taking part in the project, namely University Professor Dr. Wolfgang Greisenegger (University of Vienna) and University Professor Dr. Peter Skalicky (Vienna University of Technology), alongside the Austrian project partners .

Large preliminary meeting in January 99

A large opening meeting is being held in the middle of January 99. Here there will be workshops, a business planning game and a large panel discussion. Apart from the project coordinators from Austria the foreign partners from Berlin and Frankfurt will also be present.

EU-Partner

UNIUN receives substantial financial support from the European Union. It is taking place in three different European locations at the same time, with different activities going on in each location. Besides Vienna, there are Berlin and Frankfurt/Main. Several German institutions are involved, amongst them the Existenzgründungsinstitut Berlin, the INBAS GmbH and the Fachhochschule Frankfurt. This collection of institutions allows project participants to share experiences and exchange information, and in so doing, creates new networks.

Getting established at Austrian universities

UNIUN has been formulated as a one-year project. It is constantly evaluated to monitor its effectiveness.

The measures of the pilot phase described here should create a "tool box" which can be successfully used to provide graduates with incentives to set up their own businesses.

If UNIUN goes well in the pilot phase, then there are plans to introduce the successful tools which it has developed to all interested Austrian universities on a long-term basis (for example, at the Vienna University of Technology, in the context of the established support of entrepreneurship, which is offered by the Extension Centre in cooperation with the Department for Industrial Management Economics at Vienna University of Technology, Professor Stepan).

Final Event on Nov. 4th
Participants to the Event
Abstract of Evaluation (Summary)
Seminars and Workshops
"Marktanalyse"
and
"Potentialanalyse"
Links for Entrepreneurs
Excerpt of press releases
UNIUN - "GründerInnentag", 19.1.1999
The Viennese Partners
 

Back to the UNIUN-Homepage To the top of the page
Created by:  Außeninstitut der TU-Wien